10 Seconds to Make An Impression
Written by Nancy Kist
Saturday, 09 August 2008 22:30
You have ten seconds to make an impression on a prospective client. Whether you are meeting someone face-to-face or on the phone or a text, you have to send the right message,.
When you meet someone new, what do you say? " Hi, I'm Susie!" If you want to promote yourself and your business, you need to create a "ten second marketing message" " Hi, I'm Sue with Dream Vacations" or "Hi, I'm Sue the neighborhood travel professional". You want to open the door for your new acquaintance to ask you questions.
Do you know that over 50% of all business calls end up going to voice mail? For this reason, the same approach needs to be followed with your voice mail messages. It may be cute to have little Jimmy record your voice mail message, but it does not give callers a professional feeling for your travel agency. Your message needs to be upbeat and contain a short message. For example, "You have reached Susie Moore at Dream Vacations, where your travel needs are my top priority."
When it comes to emails and text messages. Do not use text language. Your clients may not be email or text savy and would be turned off immediately. Keep your message short, and follow up with a phone call. Today, we seem to be losing the "personal touch" in business. People like to know that they are important enough for you to take the time to make a phone call. Even if you do not reach them, leaving a professional message will encourage them to call you back.
Take the first step today to develop your marketing message and start using it on a regular basis. Before you know it, you will have new clients calling you.
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